This – the conversation below – happens a lot.
It happens when I’m at networking events, it happens with certain members of my family and friends, and it may even be something you’ve asked yourself…what is PR?
I struck up a conversation while at a networking event which went like this…
Woman at networking event: “So, what is it that you do?”
Me: “PR and communications, which means I…” But before I could explain she said: “Oh PR. That’s when you do all that spin stuff and make bad things look good isn’t it?”
I felt like screaming! But I didn’t. Instead, I said: “No, that’s not what I do at all. I don’t do all that ‘spin stuff’ and can’t make any business look good if they’re not doing the right thing in the first place.”
PR definitely isn’t about spin. Nor is it about quick wins. In essence, PR is about reputation.
Reputation cuts through every part of your business. It’s about the way you are perceived by others, the relationships you have with those involved in your business, and its what influences decisions people make – like whether or not they want to buy from you. Work with or for you. Or support you, if you’re a cause or advocacy organisation.
As a business, you want to be known and seen in a positive way. And having a good reputation is crucial. Not only for your business, but for you as a business owner, and for your staff.
This is because reputation influences customer opinion and behaviour. It feeds into trust, goodwill, and mutual understanding. All of which needs active communication and marketing, which is planned and sustained. Not just an ‘add on’ or a ‘quick fix’. In essence, reputation is the lifeline of your company. It’s the thing that help to acquire sales and is part of the longevity of your business.