Using the right tactics I look at the audience you want to attract and engage with, what you want to say, and who you want to say it to, in order to secure coverage.

I work with you to get the best results possible. This means being flexible, not only in terms of time and approach, it’s also about how you want to work. I work to a day rate, project rate, or if you want to go down the retainer route that’s possible too.

The services I offer:

  • PR strategy
  • Media relations
  • Social media
  • Writing

My approach is professional, creative and straightforward. I work hard to get results.

I like to get things moving, get on with people, and get results for your business.

Reputation matters. That’s why it’s so important to take care of yours. It matters across your whole business, and of course your public profile. Becuase of this I get to do what I enjoy, and you get to raise your business profile for the right reasons.

People I’ve worked with say…


I was very impressed with the service and results I had from hiring Karen and her PR services. Having given her a brief, within no time I was in the local press and receiving requests to be interviewed on local radio as well as in national publications. This far exceeded my expectations. She knows her stuff. And I would be more than happy to recommend her to my clients and colleagues.

John Clapham, Independent Financial Adviser


Karen at Cup and String was approachable, friendly and really took the time to understand what it was that we needed. As such the work she delivered was spot on. Karen’s friendly yet professional nature was perfect for us and the project she worked on. She really got the result that we wanted.

Claire Morrall, PR & Communications Manager at Bournville Village Trust


Karen has been a valuable, experienced member of the media team showing a great understanding of media priorities and demands. She was consistently able to produce good quality work and generated some great coverage for our client organisations.

James Turner, Head of Communications at George Eliot Hospital NHS Trust


I’ve really enjoyed getting to know Karen throughout the time we’ve worked together, and without a doubt she’s the best, most reliable contractor I’ve ever worked with. I’m hugely grateful for her hard work at each of the organisations I’ve placed her in. She works hard, gets results and is very easy to get on with.

Katy Insley, Principal Consultant Marketing & Communications, Hudson Recruitment

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